Refining show planning timeline can cut costs in the long run

Refining show planning timeline can cut costs in the long run

If your New Year’s resolution includes time management skills or budget management, we have good news. You can do both by rethinking your trade show planning timeline.

There are a lot of moving parts to keep track of when planning to attend a trade show. But by giving yourself enough lead-time in the early stages, you can save money by not being forced to pay higher rates for last-minute orders. If that sounds overwhelming with everything else that has hit your desk, we have even more good news: at RW Exhibits, we’re experts at advance planning and are ready to help.

Here are a few planning milestones we recommend for reducing stress and producing an effective trade show display:

  • 6-12 Months Early: Honestly review your previous trade show experiences and identify areas you can improve. Refining your performance will boost your return on investment by building on past successes, while cutting out what didn’t work before. Now is the time to determine your budget as well.
  • 4-6 Months Early: Design your exhibit and collect the graphics you will need. Contact RW Exhibits to bid and help with booth design. We’ll also plan out shipping and storage logistics for the display at that time.
  • 3-5 Months Early: Arrange travel and lodging at least two months early. Remember that hotels, rental cars, etc. will be in high demand – driving prices up quickly as things get booked. You should also determine booth staff and any handouts you’ll need for the show.
  • 1-3 Months Early: Train the booth staff and confirm all travel plans during this time as well. RW Exhibits is handling the final build, shipping and tracking, so there’s no need to stress about that!
  • Final Weeks: Ship out booth supplies, ensure booth components are ready to go and collect all the forms your staffers will need.

Then at long last it’s show time!

With better time management, there will be fewer hiccups and last-minute orders, which always take a toll on budgets and heighten frustration levels. Better time management and staying on budget? Sounds like a great way to start a new year.

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